Content Marketing is a marketing branch that focuses on creating and sharing content intended to capture users’ attention and interest and then acquire and retain them over time. Through Content Marketing, you can engage the online audience and increase traffic to your website.
The content writer aims to expand the user base of a company or a website and improve its image. He is also a creator of SEO content designed to increase the popularity of an online brand. The texts must follow SEO rules to achieve a good positioning on search engines and increase inbound traffic.
Content is a fundamental part of any Web marketing strategy. Below are seven tips for Content Marketing that are effective.
1. FIND THE TARGET.
Before creating and publishing content, you need to think about who will read it and what action they might take after reading it. Identifying a specific target to address will allow you to obtain more qualified traffic and, therefore, to more easily intercept users interested in your products or services you provide.
2. PLAN TOPIC AND EDITORIAL CALENDAR.
Once you have identified the target audience, define how to interact with it. You should search for the most relevant and sought-after topics in relation to the audience you wish to target.
It is also advisable to plan in advance the topics to be treated and the related editorial calendar. You will also have to take into account the best moments of the day or week for publication to achieve better engagement.
3. OPTIMIZE CONTENT.
Given the great competition on the net, what can distinguish you from your competitors is undoubtedly the quality of the content you offer, which must be exciting and stimulating for your users.
The contents must be useful, engaging, and have an appropriate tone for the target. Content without useful or unexciting information will not improve the situation of your site or its positioning.
Optimize content not only for the target but also for reading, engagement, and conversions. Write short and clear paragraphs, avoid self-celebratory content.
It also takes care of the visual aspect: diversifying titles, subtitles and headers correctly capture users’ attention more quickly. Insert hooks and calls to action in a visible but non-invasive way.
4. SHARE ON MULTIPLE CHANNELS.
Decide on which channels to share content based on the goal you want to achieve. If your goal is to grow the brand, you should focus on social networks like Facebook or Instagram.
On the other hand, if the goal is to increase the number of business-oriented users, use a more professional channel such as Linkedin.
5. UPDATE OLD CONTENT.
Another important action for a successful Content Marketing strategy is to take back the old contents and rework them in a new way. In this way, you will be able to re-propose the topics covered in the past by deepening them and updating them.
An excellent strategy to correct the SEO shot, enriching the contents with new keywords and topics that will benefit the positioning of your site on search engines.
6. MONITOR SEO.
SEO still has great importance in attracting users. Writing content from an SEO perspective is the best way to be indexed among the top results in search engines and have a better chance of being viewed by many people.
But don’t sacrifice the quality of your content to the laws of SEO. The contents must be well indexed, of course, but without neglecting the quality. Find the right compromise.
7. ANALYZE TRENDS AND DIVERSIFY.
Diversify your content without forgetting your target audience. Constantly dealing with the same topic could make you appear boring or unimaginative.
Always try to propose something new without losing sight of all the issues related to your audience’s interests. Analyze the most sought-after trends on the net and adapt them to the needs of your users.
8. Content Intelligence
With the simple drop of a Java Script tag across all pages of a brand’s content, Content Intelligence is able to test various calls to action targeted to achieve higher-funnel business outcomes; optimizing the time & placement of an intelligent “Next Action” across all content, and driving consumers further down the funnel of consideration to take action.
This new approach to digital marketing measurement allows brands & agencies to not only measure the impact of each user engaging with each piece of content, but also to drive defined business objectives — such as increasing engagement, brand consideration, lead generation/high-value actions taken onsite, and time spent on each piece of content; all while amplifying their media at the lowest cost per engagement.
Content marketing only works if you start to see it as a necessary investment to reach more people and markets than you could even imagine. After all, the boundaries on the web are much smaller.
Artificial Intelligence (AI) or the so-called Blue Collar jobs are currently changing and taking the market by storm. With the advancement in scientific innovations, firms seek to have AI and robots that are fast and showing progress in the job place.
The latest report by Organization for Economic Cooperation and Development (OECD) reports that in the developed countries, there is a possibility of automating 14% of all Jobs. Automation starts from the first Jobs, where image recognition and machine learning have grown at high speed.
Some of the white-collar jobs under threat in the present world due to AI are in the fields of finance, medicine, law and recruitment.
Handling finance in an organization involves logistical issues such as assessing investment risks and estimation of overseeing compliance. The work also includes managing portfolios for the firm, the same as many accounting processes required.
Financial institutions are opting to use AI with the percentage growing to 32% as a study by Deloitte auditing firm notes. The firm also reported that an additional 40% of financial institutions are in consideration of using AI. When a company employs such a technology in its financial management, it is likely to cut its staff by 30% hence a threat to such a white-collar job.
The world is moving from the traditional methods of treatment where doctors could give prescriptions. Radiology, for example, is one of the specialties under which we attain image recognition.
Through the use of the algorithm in the US, doctors can detect 96% of cases for tuberculosis. Such is a high number hence a high substitution of human resources in the health operations. The study has also shown that AI is capable of diagnosing health conditions through the use of CT scans attaining accuracy of 91%.
Other technologies, such as data bank created by the French Society of Radiology with 500 million radiology files to enable AI-based analysis to pose a threat to the white-collar jobs in this sector.
A study in 2018 comparing the accuracy and efficiency of detecting errors in a contract between AI and 20 US lawyers found that AI has the capability of detecting errors in multiple contracts simultaneously within 26 seconds and with an accuracy of 94%.
On the other hand, the same task cost 20 US lawyers about 92 minutes while achieving an accuracy level of 85%.
The above outcome is a clear indicator of how Lawyers are at risk of losing their jobs to the AI, which is more effective and efficient in that line of work.
Algorithms such as HireVue have taken the marked aiding in the selection of the best candidates to avoid the habit of trying to impress the interviewer in a job interview.
The software assesses video interviews of a job seeker through the utilization of AI. Large firms such as Goldman Sachs use this technology, which is in use by more than 600 farms.
Such programs pose a threat to human job interviewers in large firms; hence, AI is taking charge slowly and bringing completion in the white-collar job market.
How does Technology Change the Employment Scenario?
Technology is in constantly developing. As a matter of fact, is this constant changing in technology which makes societies advance. And as much as technology develops, as much as the job outlook changes.
People’s fears about technology taking over their jobs and putting an end to certain industries are nothing new. It reached a new stage in the 19th century when the industrial revolution ended up many blue-collar industries. Machines could do a person’s job twice as fast and at a much lower cost.
This scenario has been constantly repeated through history and the present is no exception. While mass production and the machines that enabled it was a danger for our great-grandparents, what really worries us is AT.
Jobs that have been taken by technology
Technology means evolution, and evolution means changes. There are some jobs that have disappear or are about to do so due to technology.
2.Bowling alley pinsetter
6.Bridge toll collector
8.Railway station ticket seller
The most endangered jobs are those of the blue-collar workers. This are those jobs which entail more physical work are more likely to be substituted by machines, as they normally entail repetitive movements that can be easily produced by a machine.
The widely spread thought that we seem to have inherited from our antecessors that technology is the enemy of any worker might not be such.
Our fears are true. Technology is about to take some industries and destroy a lot of jobs, but it will also create new ones.
The impact of Artificial Technology
Automation and artificial technology are going to transform the world as we know it. According to some studies, around 30% of human labor is going to be eliminated by this technology.
But there’s no need to worry about this. Whenever a door closes, a window opens. You only need to take a look at the data gathered through these 140 years of technology development. It is clear that technology creates more jobs than it destroys.
The aim of technology is to ease people’s life. And that’s what it has been doing since the industrial revolution.
The Creation of New Industries
If we take a look back, it is obvious that there are some traditional industries that have disappeared with the arrival of new technologies capable of doing the same job at a double speed.
But, if we pay close attention, we will also realize that together with the disappearance of old industries we can find the rise of new, technology-based industries.
AT entails the disappearance of some jobs (normally jobs that require a low qualification level) while creating some new highly-qualified positions. And we don’t have to wait for much to see it, as the future is already here.
Some of the most demanded, qualified jobs to work with AT are:
•Machine learning engineer
•Business intelligence developer
•Computer vision engineer
There is no need to fear technology or try to fight it. The most intelligent approach to these fears is trying to adapt yourself and your professional profile to the ongoing changes.
The world is constantly evolving, and we must live up to those changes.
When the iPad was first introduced by Steve Jobs in 2010, it was revolutionary. At the time, smartphones, while commonplace, were tiny and clumsy. The iPad filled a gap in the tech market at the time an alternative to carrying a full computer around everywhere or relying on tiny smartphone screens. However, by 2016 iPad sales plummeted and in 2018, the iPad is in danger of becoming obsolete technology. Smart tablets are available nearly everywhere now are marketed at different demographics. Tablets for students. Tablets for businesspeople. Tablets for children. Tablets for home use. The iPad just is not measuring up anymore to advancing tablet technology. Why?
Most smart tablets released now are a part of a computer-tablet hybrid line. These tablet hybrids have the software of a computer but have the look and feel and portability of a tablet. Accessories can be added and taken away for functionality. Non-Apple tablets, on the whole, are able to run full programs and processes.
The iPad cannot run programs other than iPad specific apps. Eight years ago, this was not a problem. The iPad was not an alternative to having a computer, but a sidekick. The iPad was intended to do what phones couldn’t do at the time: stream videos, edit photos, and host tech apps. For 2010, the iPad was a needed launch. In 2018, it seems unnecessary. Without the ability to run full programs, the iPad does not offer much for the businessperson or student. Certain Windows apps are available on the iPad but are extremely clumsy to use. Current iPad owners can update their software but are unlikely to purchase a new iPad.
As a tablet, the iPad is good for apps. It works fine for apps. It is the tablet of choice for many households, especially those with children as the iPad is easy to use and has plenty of children’s apps available. For serious gamers, though, the iPad holds little merit. Most games would have to be reconfigured to fit the specifications. Apple products have been mostly absent from the video game world, apart from mobile available games. Serious gamers are unlikely to purchase an iPad for the purpose of gaming if they already own a compatible system and games.
The iPad is comparatively more expensive than other tablets, with the proline starting at $599. Hybrid tablets run near the same price but are able to do twice as much work. For a new iPad to sell well, it would need to offer something brand new to the market. Apple has yet to produce a full touchscreen laptop, something other companies have been producing for a few years now. A hybrid iPad from Apple would not necessarily sell well. It would not be a new product. A competitively priced, hybrid iPad might do well—but only if there was a demand for it. In 2016, Apple’s mini iPad outsold the standard size iPad, most likely due to the price difference. Cutting the price from standard iPads could bring in additional sales as well.
While not yet obsolete, the iPad is inching its way to oblivion. Apple will need to be creative with its next iPad release. Many artists rely on the iPad as their digital drawing tablet of choice. Apple fans have been asking for new iPad products. There is interest. Smart tablets are doing incredibly well outside of the Apple market. If Apple can take the iPad and make it revolutionary again, it places will not be lost.
Net Neutrality is a huge topic these days. By definition it means: governments could mandate internet service providers irregardless of the content. It would be allowed to monitor ALL data from the internet. Deciding whether or not it is fit for the public.It would not discriminate between web-sites, content or any other facet of the web.
For instance, internet service providers could not charge for specific services, specific devices (iPhone/iPad) or intentionally block “tailored ads” for specific devices. The term “Net Neutrality” was coined by Tim Wu in 2003, a Columbia University Law professor.
Research suggests that a combination of “policy instruments” will help resolve the varied politics of the user. Because of the backlash by certain groups, this has all brought about the federal, state and local level governments to “police” and “regulate” broadband internet services as they would any public utility. Right? Or Wrong? In my opinion, Once the government starts even the most minute spot of censorship, then they will most certainly start “poking around” in other areas of our lives. I truly believe that everything that we do should not be monitored. The problem with this “Net Neutrality” ideal, is that EVERYONE has their own personal thoughts on Race, religion, sex, politics, etc. So what are we going to do next?
If everyone is “oh-so offended by what the other “thinks”, “feels” or “says” then perhaps “policing” the net is not the solution. Perhaps we should start with “policing” ourselves”. This society is so “hell-bent” on disagreeing with each other and dramatic “flare-ups” that we are opening a door for the government to step in and start treating us as immature children.
If this continues, then what part of our lives would actually be our’s? The whole “Ideal” of Net Neutrality is ridiculous. And the “Powers that Be” know that. It’s just another way to get all of us “up in arms” and bickering with each other. All the while they slip into another “forum” that’s all about taking over our lives. The government uses situation’s such as this too get more “involved” with the aspect’s of our daily lives. It is in essence a form of “subliminal control”.
In April of 2015, the FCC issued it’s “Open Internet Order. This order in effect meant the reclassification of the web. It became an “Information Service”. Guess what that made our internet? Yep, if you guessed a “Public Utility” than you guessed right on the money! Slick trick I think. And as we all know, if it has to do with the public interest’s, it must be properly monitored. On December, 14 of 2017, the act was partially overturned by Chairman Ajit Pai. If you ask me, the whole thing “reeks’ of stupidity. In all actuality folks, this bill is only there for one intention…to keep you under the constant watchful eye of our Government.
And to make HUGE amounts of cold, hard cash for the big companies that “OWN” these internet resources that we use everyday. This bill only stands in the way of Entrepreneurs. and helps keep an eye on us and what we do with our OWN lives on the “Net”. We should make sure that President Trump stand’s by our right’s as Americans, and our right to have Freedoms such as the internet without the constant “Parenting” of the government that is only making corporations more money keeping this policy in effect.
Podcasts- A formidable competitor for mainstream media
Why has podcasting taken off as alternative media compared to mainstream? This argument that has been going on
for almost the past decade has suddenly gained momentum and with good reason. Mainstream media is more or less controlled by corporate moguls and therefore, never unleash the unbridled truth. Their financial interests are often at odds with the information that demands sharing with the masses. This is the primary reason why so many people have started listening to the underground voices of today- the podcasts.
The rise and fall of podcasts
Let’s go back a decade, shall we? The podcasts were first introduced by Steve Jobs back in 2001. A novelty at the
time, it soon became a mini industry and a safe refuge for all the rebels and tech savvy youngsters of our time. Many television channels also began hosting podcasts- BBC Podcasts being a popular example. The popularity began to decline rapidly again by 2009. Why? Well, maybe we just got bored of it. Apart from “The American Life” topping iTunes charts, not much exciting was happening on the podcast front.
The Joe Rogan experience- The podcast revival
Just when podcasts had almost hit rock bottom of its decline, actor, comedian and sports commentator, Joe Rogan
began his very own live weekly audio/ video podcast, “The Joe Rogan Experience” in December of 2009. The show was co-hosted and produced by Rogan’s friend, Brian Redban. This podcast was an instant hit and gained popularity among
listeners across the globe with spawning community of listeners in every continent. The show is still going strong with its 1000th episode aired in August, 2017.
In 2012, The Times magazine marked this podcast as the most popular podcast in the United States. It was
also voted as the best podcast by iTunes listeners in the same year. The podcast has also received the prestigious Stitcher Award for consistent Best show. With a staggering fan following of over 11 million listeners, this single
show turned the tables on podcast popularity for good. By October 2015, this popularity further bloomed to an astonishing 16 million listeners worldwide.
The Fighter and The Kid- the ultimate podcast revolution
Another example of the best podcast of its time is the Fighter and The Kid. This comedy podcast not only brought podcasting back in the game, it also single handedly revived the declining MMA industry. Brendan Schaub and Bryan Callen are hosting this show- Brendan being a comedian and former MMA wrestler himself with Bryan following his lead as an actor and comedian.
The psychology behind it all
A good story captivates the mind regardless of the communication media- be it video, a text or a simple audio
file. It stimulates identical response in the brain. This is what Paul Zak, the kind director at the Center for Neuroeconomics Studies at Claremont Graduate University has to say.
During his research, he gauged people’s reaction after watching a series of audio/ video files. He found out
that when the human brain is under stress, it releases oxytocin in the blood. Oxytocin is known to invoke empathy and transports the listener or viewer right into the story.
No story is a good story unless it has you sitting at the edge of your sofa biting your fingers in tension. The
research also discovered that listeners are more reeled into the story when the characters’ emotions are described in narrative.
This is why podcasts gained so much popularity so quickly. The speakers finally got through to their listeners
and were able to invoke empathy in them. Empathy is what gets you hooked.
Conspiracy theorists and podcasts
With more and more people listening and spreading conspiracy theories, podcasters also began sharing such
information in their programs and gained immense fan following overnight. Anyone can say anything, make a podcast and put it up on iTunes. If what they’ve said grips the masses, well, there’s no turning back. There are no
sponsors associated with them and so the message is transmitted as is. No “we’ll be right back after the break” messages interrupt podcasts and this is what attracts so many people to them.
Why Do People Feel Differently About Online Piracy / Streaming / Downloading Compared To Stealing In Real Life?
Why Do People Feel Differently About Online Piracy / Streaming / Downloading Compared To Stealing In Real Life?
An interesting topic that has been widely discussed, but little seems to come out of the engagements. Most of us would confess having committed this “crime” once in a while and still feel comfortable about it. The question however remains, “why do people feel differently about online piracy as compared to real life theft?”
The truth is that many people would never dare steal from a movie store or library but would illegally download the same movies or books without a second thought. While many have come up with justifications or excuses as to why they are comfortable about stealing intangible goods, the fact remains, it is still illegal.
According to a study led by Robert Eres, a Monash University PhD student, many people find it hard to contemplate intangible goods and for that reason feel less guilty of online piracy, streaming and downloading. In the study, Eres and team wanted to know how guilty people felt when stealing tangible and intangible items. The results from the functional MRI scans indicated that the lateral orbital frontal cortex (part of the brain associated with guilt) was less activated when stealing intangible goods meaning they felt less guilty of the offence.
In their recommendation, Eres indicated that people need to be made really emotional and cognitively aware of what they are doing so that they can feel guilty of the offences.
It is illegal no matter how good it sounds- period!
Yet the solution to the problem doesn’t seem to come soon. Well, it may be because streaming, pirating and downloading are easy and the chance of being caught is low. After all, who doesn’t want to save a few coins here and there especially in these hard economic times? Many reasons and justifications have been made regarding this online offence that many people seem to enjoy. Some of the reasons include but not limited to;
· We are stealing from big entities-You ask many people and they will not feel sorry to realize a big business is making losses. After all they have a lot of money. What doesn’t cross the people’s minds is the fact that it is not the company that hurts in real sense of the owner but rather trickles down to its employees who are doing the editing and marketing.
· Authors already have enough money so they won’t feel guilty stealing a few coins from their pockets.
· Poor distribution channel- some would argue that it is better to download or stream that latest movie than wait for two months before you can access it in your local stores. People are never patient with distribution challenges so they would go to any extent to get the content they want irrespective of the means they use.
· Digital content is too expensive- though it can be agreed that some ebook- prices are absurd, it is totally wrong to get it without the owner’s consent. Think of that beautiful suit you wanted to buy from your local vendor but could not afford it, do you go ahead and steal it? No!
· Everyone else is doing it- simply because there are many people involved in an illegality, it doesn’t make it right. This is another common justification given by people who do online piracy, streaming and downloading all the time.
There are many other justifications given as to why many people involved in online piracy don’t feel guilty of the offence. The movie industry is a multi-billion dollar industry today, thanks for their ability to sell dreams; they have however completely failed to sell the narrative that piracy is more less the same as real life theft and that consumers ought to feel guilty of the offence.
Think about food day and night. You consider yourself a gourmet. There is nothing like for you. You could a whole plate of a lot of goodies all the time. In short you live for food. You have sampled many different cuisines across the world. You are actually the best judge of which restaurants are the best in the whole world. So, here is a list of the top five jobs across the world—
Noma, (Copenhagen, Denmark).
For three years Time Magazine voted this Danish landmark the best restaurant in the whole world. If you a fan of Nordic delicacies Noma is where you should go to.
First a word about the location of this place that Danes swear by. Quite uniquely this can be seen in a old warehouse where whales used to be kept. That’s true. Another inimitable aspect about the place is that the ingredients used to cook the food are from the region.
If you like experimenting with your food then you are in luck. A sea buckthorn is a dish. It does sound tasty. Let’s say you have always wanted deer meat. On menu there is something known as reindeer lichen.
Celler de Can Roca, Girona, Spain.
A famous Spanish restaurant owned by three brothers– chef Joan, sommelier Josep, and pastry chef Jordi. These three brothers have learnt their craft from their parents. It is one the most regal places in Europe to dine in.
When it comes to the food it is just to die for. That they are rated so highly is not surprising at all. If this is your first trip to Europe and you have read and heard about European food then begin your trip at Celler de Can Roca.
Some of the names of their dishes would amuse any customer. Soak in a starter called Eat the World where the cuisines from five different parts of the world can sit firmly in your mouth. If you are a football fan there’s Messi’s Goal. What you see here is a dish which features a pitch made out of candy with white chocolate balls. Some lucky guests are taken to a cellar.
Osteria Francescana, Modena, Italy
In you like art and food this is the place for you. Abstract paintings from today and excellent food makes for a great combination.
One of their standout features are the mortadella sandwich. A succulent piece of meat can be seen in the form of sausage. If you like mousse then this place is perfect for you. Any Magnum fans would be overjoyed here. A must-see in this lovely town of Italy.
Eleven Madison Park, New York, USA.
One of New York city’s bright spots. The chef Daniel Humm, from Switzerland combines lots of great cuisines from Europe and the charm of New York and brings it out here.
They are pretty inventive as they serve a sturgeon with a bagel and guess what it tastes wonderful. If you are in the US make it a point to go here.
Dinner. London, England.
This can be seen in the Mandarin Oriental hotel in London. It has been dubbed as the United Kingdom’s best restaurant. Try the Salamugundy here.
Dining out is always a pleasure. In these five restaurants it is a must-have experience.
Should piracy be treated as “theft”? And should consumers buying pirated content feel guilty or even be punished?
These are some of the common questions that lingers our minds when we hear about online piracy. Arguments against online piracy point at infringement of copyright laws that protects copyright holders. As such, reproducing, distributing, displaying and or performing such acts that are likely to impinge on the stipulated laws should be treated with contempt.
Indeed, piracy is a very big problem in the service industry. Under Netflix’s copyright law, piracy is treated and defined as an infringement and as a “theft”. In this context, “theft” entail unauthorized online downloading, distribution and display of materials that may include apps, movies and music.
However, should internet freedom be taken into consideration when introducing any ant-piracy law? Proponents of internet freedom argue that any ant-piracy law limits the individual ability of consumers to freely express themselves and share various ideas. As such, by controlling or suppressing what people can access, share or view online is a direct infringement of internet freedom. The attempt by Netflix and other major websites to fight piracy is a direct suppression of the freedom to speech and communication that should be objected.
The U.S’s First Amendment Act clearly stipulates the inherent right of every citizen to free speech. Ant-piracy laws and copyrights limits this freedom to freely communicate. Instead, what these major sites should do is to establish the primary motivations of piracy. For instance, the prices requested by the sites maybe too high or consumers may require increased anonymity. Indeed, nothing can justify any act that may limit the freedom of online expression among consumers.
So, should there be limitations to internet freedom? Undoubtedly, defining what is acceptable and what is not under internet freedom can be challenging and controversial. Through the internet, people are exposed to extra-ordinary prospects accessing numerous ideas and freely expressing diverse opinions.
So, is Netflix and other major websites justified to fight piracy?
Different legal arguments have been fronted to oppose the description of piracy as a “theft” of intellectual knowledge. For example, in a particular case, the court argued that while piracy clearly infringed the exclusive rights of the copyright holders, no physical control or otherwise can be proved.
So, while Netflix’s idea of protecting copyrights should be commended, they should exploit other cheaper options rather than trying to stop piracy. For instance, Netflix and other major websites can make it easier for their customers who are willing to pay for their quality online content.
This may sound ridiculous, but the truth is that there will always be people trying to get illegal access to the contents. Therefore, blocking consumers from accessing online content delivery services should be considered a serious impediment to the internet freedom. These anti-piracy laws that supports the blocking of sites is an attempt to monopolize the supply of online content.
Of course no one should ever condone piracy, but punishing the consumers through unnecessary censorships is completely wrong. Netflix and other major websites should instead adapt to the changing world. They should also explore other relevant measures to control piracy other than limiting internet freedom.
America is on of the largest continents in the world and it becomes a very difficult task managing such a mammoth country as any decision that are made affect a lot people thus it is important that such decisions are made which are for the collective good. In such a mammoth country it is important that the decision makers are knowledgeable and they should understand the common problems that the public faces. Barack Obama was the last president of America and his span lasted for more than a decade, an able leader and he was a visionary. Since in America the most important personality is the president, America has had 45 presidents throughout its course of history. Donald J Trump is the current president of America and it is not wrong to say that some of his decisions have been widely criticized. Would it be correct to say that his decisions have created a political divide in the country?.
After starting his president ship on January 20,2017 he has made several decisions that have gained a lot of media attention and criticisms. A recent poll showed that almost 86%Americans believe that the country is suffering a political divide which could subdue anytime. This number was only a 46% when Barack Obama was the president but that number skyrocketed after appointment of Donald Trump as the president.He has made various decisions that have outraged the critics and many believe that if these decisions are continued to be taken America would soon be under a war and the president will be responsible for the same. Some of his decisions have earned a lot of criticism. Some of his most criticized decisions were when he gave her daughter her own office in the white house with security clearance which is not allowed for any white house official. He accused his predecessor Barack Obama for wire tapping his phone lines which was criticized by many. He defamed a US intelligence ally just to prevent his infallibility of his tweets. Instead of hosting the Japanese prime minister to the white house he had his nuclear strategy session in his private house since such houses cost millions of dollars for the public it was quite criticized by everyone. He also alleged the media to be the enemy to American people this comment was a subject of quite a lot criticism. He signed an international executive order that would prevent America for from following the strict rules regarding renewable energy sources. One of his other criticized step was when he allowed his senior advisor to criticize about CNN’s political coverage.
Since his appointment as the president of the nation president Trump has taken various decisions that have attracted a lot of criticisms and comments. It is highly feared that if such decisions are continued then he would wage a third world war with other countries. His popularity has decreased a lot because of such decisions and has undoubtedly created an a political divide between the population. It is healthy to have contradicting views in a country but only if it stays in a limit. If such decisions continue to be taken then it can be assured that the future of America is not in safe hands